Decked Beer

Adobe Illustrator / Adobe Photoshop / Blender / Three.js

2024

Decked is a premium lager crafted for fishermen, delivering a refined and refreshing taste. 

Graphics

The labels were thoughtfully crafted for fishermen, incorporating subtle yet meaningful design elements reinforcing the theme. Each label includes step-by-step instructions for crafting a hook from the cans pin and features a fishy "DO NOT FEED THE FISH" graphic. To accommodate distribution in Canada, both French and English were integrated for accessibility.

/media/cans/noFeedFish.svg
/media/cans/hookInstructions.svg

Labels

Decked Lager is a premium brew designed with fishermen in mind, featuring three distinct label variations—Seaweed, Crab, and Fish. Each design draws from maritime elements, reinforcing the brand’s connection to the fishing community. With a focus on quality and craftsmanship, Decked delivers a refined lager experience while embracing the culture of those who spend their days on the water.

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/media/cans/labels/Crab@2x.png
/media/cans/labels/Seaweed@2x.png

Blender was used to bring Decked to life, creating realistic product visuals that showcased the custom label designs and branding. 

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